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Of its Website, Titelmedia strives to ensure that its Website services and content are accessible Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability The online shop, meanwhile, re-opens on August 25. Those of us in Japan can look forward to the first drop on August 20. Supreme's FW16 collection drops today in New York, Los Angeles, London and Paris. Thanks to Facebook user Knuckler Kane for pointing that one out. Maybe Supreme is giving Slim Shady a low-key shout out. A few months ago Eminem released a special batch of bricks from his childhood home. August 18, 6:00 am EST Here's another theory. It's that sort of irreverent, outsider thinking that makes Supreme one of the most fascinating labels in the world -it's constantly challenging our notions of what a clothing brand can and cannot do. Unlike a Box Logo pen, fire extinguisher or ski mask, you literally cannot use the Supreme brick for anything. all know what the detractors think, and they clearly don't care - making a brick could just be another way of pissing people off. The brand really doesn't need to justify itself at this point - its place at the top of the streetwear game was established a long time ago. Maybe Supreme just made a brick because it wanted to. Again, this isn't a first for Supreme - it's had drug references in collections for years. There's lighters, roach clips and ashtrays (best of which was this sick Hermes knockoff) for the stoners, and pill boxes for the ravers. Because DrugsĪ brick is also slang for a kilo or pound of drug. Shapiro goes on to say how Supreme accessories "appear, for the most part, ostensibly innocent – only when viewed together do you get the sense that they’re suggesting something illicit.” Those criminal undertones, as my colleague Aleks Eror argued, allow Supreme to cash in on that adolescent bad-boy that lives in dark corners of the male psyche. Is it art? Is it a joke? Is it just Supreme trolling its many, many detractors? Or even its own fans? Here's some possible explanations behind the brand's most useless accessory yet.ĭavid Shapiro, author of Supremacist, argues that, “what unites Supreme’s accessories is that most of them have some sort of illicit/underworld connotation having to do with violence or drugs." Previous 'Preme collections have included baseball bats, crowbars and hammers - all everyday items that, much like a brick, could be used to break into cars, houses or peoples' skulls. Supreme prompts commentary and divided opinions with almost everything it does, and the brick is one of the brand's most bizarre stunts yet.
Where past novelties have been at least a bit useful, in some way or another, who needs just one, single brick? Not even Supreme heads who happen to build houses for a living. Season after season.įor FW16, Supreme has unveiled what's probably its most ridiculous item yet. It taunts its fans with stuff that they don't need, daring them to buy it anyway. There's no "behind the scenes" look at what makes the brand tick, and barely even any customer service. Those novelties are all part of Supreme's sadomasochistic relationship with its fans - it has legions of kids lining up to spend thousands on its products every week, and it doesn't give them anything in return.
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